Rebranding Emotewell
Skills
UX/UI, research, branding, logo and illustration design
Team
UX designer, project manager, developer, founder
Timeline
4 months, 2022
The client came to us wanting a rebrand and redesign to create a distinguished product that users could connect with. After conducting user interviews and stakeholder interviews, we determined that the target user group is mostly women/femme presenting individuals who have an interest in journaling. From here we determined the attributes and messaging to begin a full rebrand.
My work doubled the number of users on the platform.
Emotewell is a digital wellness journal that uses scientifically backed prompts and exercises to help improve emotional wellbeing.
Problem Space
Clouds symbolize constant movement and various emotions like sadness and clarity. I wanted the logo to convey the different emotions we go through as we grow into a healthier and happier self. This combined with the speech bubble illustrates the reflective journey users will go through when using Emotewell.
The Logo
